Technology plays a crucial role in event planning. Conference planners, for instance, have been on the forefront when it comes to using event management apps, and for all the right reasons. Studies confirm that the use of technology can increase event attendance, productivity, and costs. In light of these observations, event technologies feature prominently in various aspects of an event.
With many innovations out there, it is difficult for event planners to ascertain what works for them and what does not. This article, thus, outlines several technological trends which are poised to redefine the nature of exhibitions and conferences.
This technology is mostly employed by projectors who cast their images on flat screens. This technology has made it possible for marketers to light up various surfaces and create 3D interactive displays. For event planners, this means that they can stretch their imaginations to help them meet their planning objectives.
Smartphones play a critical role in the event industry. For event planners, branded multi-use apps have been employed to foster fruitful interactions with event attendees. In recent years, it is common to have a fully customised app that looks as if it was specifically created for the event. Planners, thus, can use this app to engage an attendee before, during, and after the event.
The use of 5G connectivity is not specific to event planning. But fast internet speeds and VPN connection have changed the way event planners go about their business in many ways. With 5G connectivity, planners can engage with attendees better via their handheld. Moreover, it has become a lot easier for them to incorporate future trends such as virtual reality and 3D technology. Also, 5G has made it possible for planners to integrate smart room features to exhibitions and conferences.
Planners do not embrace technology for the sake of conforming. The tech trends highlighted above are essential in making the lives of event planners and attendees easy.