Trade shows and exhibitions present an opportunity for businesses to showcase what they do best. Over the years, presentations have significantly benefited from a variety of technological advances that are aimed at improving user engagement.
Previously associated with branded modular shaped boxes, modern exhibition stands feature interactive technologies. That said, here are some popular technologies employed in exhibition stands.
Instead of sticking to brochures and outdated methods of advertisement, a modern exhibition stands use interactive screens. The practice of using interactive screens is quite resourceful as far as allowing potential customers to connect with your brand is concerned. Interactive screens also reduce the need for repetitive sales presentations as interactive screens can display information using superior and easy-to-understand graphics.
The use of augmented reality has transformed the quality of presentations displayed by traders in exhibition stands. Augmented reality is a technology that enables marketers to overlay computer-generated graphics to real-world images. The realness offered by this technology makes it an effective marketing tool because it merges user engagement across both physical and digital spaces.
Marketers use triggered technologies to attract visitors to their stands. It is a known fact that light, sound, videos, and special effects make good attention grabbers. Marketers, thus, intelligently used a combination of these triggers to evoke lasting brand memories. Some triggered technologies can also be used to trigger location-based actions, which encourage customers to explore various exhibits at the show.
Quick Response Codes
Exhibition stands have been able to utilise QR technologies to help visitors access their websites. By scanning these codes, exhibition stand visitors might also be able to access more information, straightforward signups, and exclusive promotions. When used for mobile access, QR codes are stored in the memory of the phone, which means that users can use them even after the exhibition.